Marketing outsourcing

Strategic Marketing Partner for Key Accounts: Cutting-edge expertise and customized solutions

Optimize your marketing resources and maximize your impact with our expertise and tailor-made approach for large companies.

Subpages associated with the Outsourcing Marketing service :

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Key accounts

Marketing outsourcing

The marketing challenges facing key accounts

Agility and innovation

The need to rapidly integrate new skills and technologies in a constantly evolving market.

Organizational complexity

Difficulty in effectively coordinating marketing actions between different departments and subsidiaries.

Optimizing resources

The need to optimize marketing budgets while maintaining a high level of excellence.

Multi-market consistency

The challenge is to maintain brand consistency while adapting strategies to local specificities.

Large-Scale Marketing Challenges: Complexity, Performance and Innovation

Running marketing for a major account means orchestrating a multitude of initiatives, managing substantial budgets and navigating increasing organizational complexity. The pressure to innovate, integrate technologies, break down silos and demonstrate a clear ROI on every franc invested is constant. Accessing the necessary cutting-edge expertise and maintaining agility are constant challenges.

Key points :

5

Complexity Management

Coordinate multi-channel, multi-product or multi-market strategies.
5

Technology Integration

Optimize and fully exploit sophisticated MarTech Stacks (CRM, Automation, CDP…).
5

Need for specialized expertise

Access rare skills (Data Science, advanced technical SEO, ABM, large-scale CRO…).
5

Pressure on ROI and Attribution

Accurately measure the impact of marketing actions on business objectives.
5

Agility and speed of execution

React quickly to market opportunities despite sometimes cumbersome internal processes.
5

Internal Alignment

Ensure consistency between marketing, sales, product and other departments.
To meet these challenges, Internet Diffusion offers flexible collaboration, designed to adapt to your precise needs, whether you’re looking for a long-term strategic partner, an extension of your in-house capabilities, or an expert to manage specific projects.

Flexible collaboration modes tailored to your objectives

We understand that every major account has unique needs. That’s why we offer three main modes of collaboration, supported by our industry-leading expertise and powerful hybrid model, to deliver the exact added value you need.

Strategic Partnership

For companies looking for a long-term partner to define their marketing vision, steer their digital transformation and ensure sustainable performance.

We act as a true strategic advisor, integrated into your thinking. We co-construct and manage your marketing roadmap, provide constant monitoring and challenge your approaches to maximize your overall impact.
NRecurring strategic consulting
NRegular performance audits
NAnnual/quarterly planning
NSupport for digital transformation
NGlobal performance management
NCompetitive and technological intelligence
A clear marketing vision, aligned with your business objectives, and continuous performance improvement thanks to top-level external expertise.

Extending Your Teams

For companies with in-house marketing teams but requiring specific one-off or recurring skills, or additional execution capacity

We provide you with experts who integrate seamlessly into your existing teams and processes. We provide the expertise to achieve your business objectives. Here, our outsourced service can play a key role in delivering volume and efficiency.
NManagement of specific advertising campaigns
NOn-demand technical SEO expertise
NMarketing Automation Support
NSpecialized content production
NAd hoc data analysis
NOperational support via our outsourced service.

Get instant access to the skills and capacity you need, without the constraints of recruitment, to accelerate your projects and fill your expertise gaps.

Steering Key Projects

Companies needing to advance distinct marketing initiatives with a clear beginning, end and deliverables.

We take charge of the complete management of your marketing projects, from the definition of requirements to final delivery, including the coordination of resources (internal, external, partners). We ensure that deadlines, budgets and quality are respected.

NWebsite redesign
NNew product/service launch
NDeployment of a MarTech tool
NSpecific audit (e.g. technical SEO etc.)
NDevelopment of a one-off large-scale campaign.
N-
Delegate the complexity of your major projects to experts, free up your in-house resources and ensure you achieve your project objectives successfully.
Whatever your needs, we aim to provide you with a tailor-made solution.
Let's discuss the ideal collaboration for you

Our Strength: How We Deliver Excellence in Every Collaboration Mode

Our ability to excel in all three modes of collaboration is based on our unique operating model:

5

Strategic Management Based in Switzerland

Ensures vision, proximity and understanding of your market for Strategic Partnerships and supervision of Key Projects.
5

Optimized execution via our Outsourced Service :

Provides the efficiency, scalability and competitiveness needed forTeam Extension and operational support of Key Projects.
5

Ecosystem of Specialized Partners

Provides the niche expertise required for all three modes of collaboration, when ultra-specific skills are needed.
Key Benefit: You benefit from a complete, agile and optimized solution: local strategic thinking, global execution power, and access to the best experts, all managed seamlessly and centrally.

A Partnership Process Designed to Fit Your Organization

Successful integration is the key. Our methodology is designed to adapt to your processes and tools, ensuring smooth and efficient collaboration:

Key points of collaboration :

5

Strategic Immersion

Initial phase of in-depth understanding of your business objectives, culture, technological ecosystem and KPIs.

5

Co-Definition Claire

Precise definition of scope of work, measurable objectives (OKRs/KPIs), deliverables and milestones.
5

Adapted Governance

Establishment of a steering structure (committees, regular updates) and a dedicated strategic contact at Internet Diffusion.
5

Technical and Process Integration

Ability to work with your tools (Slack, Teams, Asana, Jira, your CRM…) and adapt to your validation workflows.
5

Customized reporting

Provide clear, actionable reports, adapted to different decision-making levels (operational, management, executive).
5

Contractual flexibility

Customized commitment models (project package, scalable retainer, bank of expert hours) to meet your fluctuating needs.

Expertise, Agility and Results for Your Highest Ambitions

5

Depth of Expertise

Proven ability to manage complexity and deliver innovative, high-performance marketing solutions.
5

Unique Hybrid model

The unrivalled combination of local strategy, outsourced service efficiency and a network of leading experts.

5

Agility and Scalability

The responsiveness of a specialized structure combined with the ability to manage projects on an international scale.
5

Understanding Key Account Challenges

Solid experience in working with large organizations and their specific challenges.
5

Measurable focus on ROI

A strong commitment to achieving tangible results and a culture of performance measurement.
5

Integrated Partnership

A collaborative approach that aims to become a true extension of your team.